SOMA is a beverage brand which utilises adaptogenic mushrooms to enhance your day, whether you need to focus or relax.

The word Soma has historical associations with a divine elixir that possesses transformative properties, thought to have been composed of mushrooms. As well as carrying a sense of mystery and allure, it speaks to the natural focus of the brand, with an aim to improve overall wellbeing.

The marbled patterns and earthy tones visualise the mycelium network - a symbol of connectivity, balance, growth, and a deep-rooted symbiotic relationship with nature. This is paired with a simple logo - always grounded at the bottom of any layout and with a font reminiscent of a coffee shop sign. The colours reflect the ingredients and every element has texture and depth to feel luxurious. The packaging is simple, made of natural materials and designed to be something desirable to gift or leave out in the home.