Before diving into design, it’s essential to uncover the essence of your brand—your mission, what makes you unique, and the audience you want to connect with.

This workbook is free to use and designed to help you gain clarity on these key elements, acting as both a travel planner a guide for your brand’s journey. By completing this foundational step, you’ll ensure that your visual identity is rooted in authenticity and purpose.

I ask all clients to complete this workbook before we begin designing, as it provides a rich pool of insights and inspiration to draw from. If you’re not ready to commit to design yet, this is the perfect place to begin.

This process lays the groundwork for creating a powerful, cohesive, and meaningful brand identity.