Sifting through the archives of Courvoisier Chateau in Jarnac France, we revived what was truly relevant to the core of the brand and gained inspiration from their heritage. We selected and refined the original 1800s wordmark, crest and coins to create a fresh, contemporary design that is true to the Maison’s origins. We transformed the packaging to imbue the lighter brighter world of the new positioning, ‘Joi de Vivre’ using a vibrant red on textured cream papers, layered with detailed finishes of gloss, foil and emboss.

Creative Director Daniela Mihranian
Design Director Harriet Neild