The brief was to create the visual identity and packaging for a new luxury chocolate brand producing michelin-starred quality chocolates, whilst ensuring sustainability, biodiversity and ethics. The colour palette is inspired by the terroir that is the root influence of each flavour combination, whilst the gloss world map contrasts with the natural, earth-tone paper stocks mimicking the beautiful texture of the chocolate. The identity is layered with foil marking the 20 degrees either side of the equator where the cocoa beans ripen and also highlighting the established date of 2020. A reusable band runs through the centre, tracing the equator line and holding the packaging in place. The packs are a collection of no-glue, origami style boxes that require hand folding to result in sustainable yet beautiful structures.

Creative Director Daniela Mihranian
Design Director Harriet Neild